Moguldom Media Group Launches 24Wired.TV
Moguldom Capitalizes on Strong Online Video Demand among Viewers and Advertisers with Original and Aggregated Content for a Targeted African-American Audience
March 3, 2011 – New York, NY – Moguldom Media Group, the leading digital media company that develops premium online publishing brands serving African-American audiences, today announced the launch of 24Wired.TV, a new website designed to deliver unique licensed and original video content and web TV keyed to the African American experience. Building on the rapid growth of video traffic across the Moguldom portfolio, 24Wired.TV joins the company’s existing social media and mobile properties as part of a complete, cross-platform offering for Moguldom’s audience as well as its advertisers.
As television and the Internet converge, online audiences are flocking to online video, fueling the growth of an online video advertising market which is projected to reach $5 billion by 2014 (eMARKETER). Moguldom’s proven success in online video—with 400% growth in video traffic in 2010 and 10 million video streams per month across its portfolio—puts the company in a strong position to capitalize on this interest. The launch of 24Wired.TV gives African-American audiences the video content they want, tailored to their interests and experiences, while helping meet the insatiable demand of advertisers that seek to run ads alongside high-quality, targeted inventory. For Moguldom, the new site supports a cross-platform strategy blending video, social media, and mobile to give both consumers and advertisers the full range of online opportunities under the Moguldom umbrella.
24Wired.TV will work hand in hand with Moguldom Media Group’s newly launched Moguldom Studios, which will provide exclusive original content for the site including original shows How I Made It, She’s The Boss and a yet-to-be-named dating show. This original programming will be complemented with content licensed from media companies, news organizations, and other Moguldom content partners to create a rich variety of options for viewers. Created to reflect the interests of African-American consumers and presented with Moguldom’s unique editorial sensibility, 24Wired.TV will include channels dedicated to Business, Sports, Women’s Lifestyle, News and Entertainment.
24Wired.TV will be the latest online property to join Moguldom Media Group’s robust digital network, which already reaches approximately 3 million unique visitors each month (Google Analytics).
“As one of the leaders in the online digital space, Moguldom is already moving to capitalize on the market disruption created by the rapid rise of online video,” said Marve Frazier, Moguldom Media Group’s Chief Creative Officer. “Simply put, advertisers want all the high-quality video advertising inventory they can get their hands on. By combining our own original programming with the best in online video from our partners, we can create the ultimate online video destination for our loyal and growing Moguldom audience while strengthening our position among advertisers as the best way to reach African-American consumers across every online platform that matters.”
In addition to 24Wired.TV, the company’s properties also include Bossip.com, its flagship property; The Atlanta Post, a new online destination covering African-American business, media and politics; Hip-Hop Wired, a hip-hop news, culture and lifestyle destination; Madame Noire, a lifestyle site for today’s sophisticated African-American women and BossipTwitter, a website that aggregates celebrity tweets. The portfolio will soon expand with three new sites, focusing on fashion, men’s lifestyle and food.
About Moguldom Media Group
Moguldom Media Group is an innovative multimedia company that develops and manages premium-publishing brands that capture the pulse of diverse segments of African-American culture. Moguldom’s portfolio of brands covers business, politics, hip-hop music & culture, women’s lifestyle, popular culture and fashion. Moguldom’s leading brands are leveraged on multiple media fronts such as online video, mobile, radio and social platforms such as Facebook and Twitter.
CONTACT: De’Juan Galloway – dgalloway@moguldom.com – 646.216.2072