Moguldom Media Group Becomes World’s Largest Network Of Owned and Operated Websites Addressing African Americans as Measured by comScore
Emerging digital media leader passes Viacom’s BET.com and Radio One’s Interactive One in unduplicated unique visitors on owned assets
Company credits a keen focus on “owning our scale” and investing in higher margin “content ownership”
June 9, 2011 – New York, NY – Moguldom Media Group, the leading digital media company that develops premium online publishing brands serving African American audiences, today announced that it has become the clear leader in African American digital media. The company is now the world’s largest network of owned and operated websites addressing African Americans (comScore). At the same time, individual Moguldom properties now outperform traditional publishing brands in the space; for example, Moguldom’s MadameNoire.com which is less than a year old, has more unique visitors and a higher average household income than Time Warner’s Essence.com. Bossip.com, Moguldom’s flagship property, has more unique visitors than Viacom’s BET.com and Interactive One’s BlackPlanet.com.
Moguldom has risen rapidly to pass older competitors and assert a strong position as the leading digital media company serving African Americans—a demographic representing more than $1 trillion in total buying power (Nielsen) and attracting more than $2 billion in annual advertising spending. Unduplicated unique visitors within the Moguldom portfolio have increased over 50 percent over the past year to reaching 2.6 million (comScore). The company’s internal metrics show 5 million unique visitors and more than 75 million aggregate page views per month (Google Analytics). This tremendous scale in traffic is complemented by outstanding visitor engagement, as indicated by more than 4.7 average minutes per visit and 4.2 average monthly visits per visitor across the Moguldom Digital Network (comScore).
The quality and performance of the Moguldom portfolio result in part from the company’s core focus on ownership. Many large content networks actually consist of a group of independently owned websites assembled by an ad network, which must then split revenue with each of these sites. Moguldom is the sole owner of every site in its portfolio, allowing the company to scale more quickly and efficiently while keeping a greater share of the revenue these sites generate. With complete control over the sites and editorial content within its portfolio, Moguldom can also offer advertisers greater flexibility on integration and execution across video, mobile, and social platform.
Said Jamarlin Martin, Chairman and CEO of Moguldom Media Group, “It has always been our objective to give our audience something they can’t get from the older, fatigued African American media brands, and we’re thrilled to have achieved this so quickly and definitively. Our success is no accident. We began 2011 with a strategy called Triple Threat plus Scale, in which we expand our presence across video, social, and mobile to reach our audience wherever they go, while giving advertisers exceptional reach. Our advertising partners have given us strong positive feedback that our focus on innovation and execution is paying off and helping them capitalize on a ‘perfect storm’ of audience engagement.”
As part of the Triple Threat plus Scale strategy, Moguldom recently launched four new divisions to focus resources on key areas of growth: Moguldom Studios, producing original online video content; Moguldom Mobile, making the entire Moguldom portfolio available via mobile apps; Moguldom Social, extending the Moguldom strategy into social media; and Moguldom Women, providing premier digital destinations for savvy, upwardly mobile African American women. The company will soon expand further into sports, men’s lifestyle, and food and cooking.
About Moguldom Media Group
Moguldom Media Group is the world’s largest network of owned and operated digital brands focusing on African Americans as measured by comScore online reach. Our premium online brands capture the pulse of diverse segments of African Americans and provide rich, compelling experiences across multiple media channels including online video, mobile, and social media platforms such as Facebook and Twitter. As owners and operators of our own digital properties and content, we are uniquely positioned to drive innovation and value for both our audiences and the advertisers seeking to reach them.