“Mommy in Chief” Original Video Series Premieres on Moguldom Media Group’s MadameNoire.com, Sponsored by Tide®
Karyn Parsons Hosts 12-Episode Web Show on the Life of Today’s Modern Moms
October 17, 2011 – New York, NY – Moguldom Media Group, the leading digital media company that develops premium online publishing brands serving African-American audiences, has continued its successful online video initiative with the premiere of “Mommy in Chief,” an original web series sponsored by Tide® that explores the ups, downs, and everything in between of being a modern mom. “Mommy in Chief” offers a fun, inspiring, and practical take on parenting for mothers with young school-aged children. The 12-episode series is hosted by Karyn Parsons, best known for her role as Hilary Banks on the hit 90s sitcom “The Fresh Prince of Bel-Air.” Viewers can watch the series on the Madame Noire website at http://madamenoire.com/mommyinchief.
With 1 million unique visitors, MadameNoire.com is the fastest-growing lifestyle brand and premier digital destination for savvy, upwardly mobile African-American women, offering a balanced mix of news, lifestyle, entertainment, and business coverage tailored to their interests and perspectives. Earlier this year, MadameNoire launched “She’s the Boss,” an original web series produced with Moguldom Studios focused on the insights and experiences of leading African-American women entrepreneurs and executives. Now, “Mommy in Chief” turns the camera toward leaders of another kind: the modern moms who juggle work, kids, and husband in the course of a full day.
Produced in conjunction with Moguldom Studios, the video division of Moguldom Media Group launched in October 2010, “Mommy in Chief” reflects the experiences and perspectives of today’s do-it-all moms: college-educated, career-oriented (even if she’s staying home with the kids for now), strong relationships with her friends and family, and interested in making healthy lifestyle choices for herself and her family. Karyn Parsons draws on relatable stories from her own life and the insights of expert guests in informative, free-ranging discussions of the latest issues and trends in parenting—as well as classic parenting perils familiar to moms throughout the ages.
Social media integration will build a community of viewers, mommybloggers, and experts around “Mommy in Chief” to participate in the conversation and provide their own views on the topics at hand. The official Twitter hashtag for the show is #MommyInChief, and viewers can also join the action on Madame Noire’s Facebook page at https://www.facebook.com/MadameNoire.
“We all know it’s moms who really run the world,” said Judene Walden, EVP, Moguldom Women. “They keep the house together, nurture the kids—and the husbands, too—and get the family ready to face the day, and then they’re off to take care of their own business, whether at work or on the stay-at-home circuit. ‘Mommy in Chief’ gives these strong women a welcome moment of perspective. It’s like running into a good friend at the coffee shop in the middle of a busy day: you’ve only got a few minutes, so you make it good, and you leave energized to take on the next urgent mom challenge.”
“We’re excited to build on the success we’ve achieved with ‘She’s the Boss’ by turning our attention to a new, equally rich and interesting facet of the life of today’s women,” said Liz Burr, Managing Director of Moguldom Studios. “‘Mommy in Chief’ will give hard-working moms an engaging mix of useful advice, shared experiences, and much-needed comic relief with the unique sensibility they can only get from Moguldom Studios.”
About Moguldom Media Group
Moguldom Media Group is the world’s largest network of owned and operated digital brands focusing on African Americans as measured by comScore online reach. Our premium online brands capture the pulse of diverse segments of African Americans and provide rich, compelling experiences across multiple media channels including online video, mobile, and social platforms such as Facebook and Twitter. As owners and operators of our own digital properties and content, we are uniquely positioned to drive innovation and value for both our audiences and the advertisers seeking to reach them.
CONTACT: Liz Burr – mommyinchief@moguldom.com –