Archive for category Moguldom Mobile

Date: June 13th, 2011
Category: Moguldom Media Group, Moguldom Mobile

Moguldom Media Group Launches Mobile Division with Full Suite of iPhone, Android Apps

Moguldom Mobile Creates the Leading Gateway for Advertisers to Reach African Americans via Mobile across Its Entire Portfolio of Online Destinations

June 13, 2011 – NEW YORK, NY – Moguldom Media Group, an innovative new media company, today announced Moguldom Mobile, a new division that makes the entire Moguldom portfolio of premier digital destinations available via both iPhone and Android mobile apps. In addition to providing consumers with mobile experiences optimized for their favorite devices, Moguldom Mobile will provide the leading mobile gateway for advertisers seeking to reach African Americans at scale. Later this year, the Moguldom Mobile platform will be opened to third-party publishers to allow them to monetize their own mobile websites with high-impact rich media ads and cross-platform app development. Moguldom also announced the appointment of Alicia Walker, most recently its Social Media and Analytics Manager, as Managing Director of Moguldom Mobile.

Moguldom Mobile extends and enhances the strong performance Moguldom has already achieved through its mobile websites; the company currently reaches more than 3 million monthly unique visitors on mobile in aggregate, serving more than over 15 million mobile pageviews per month. For advertisers, Moguldom Mobile unlocks the full potential of the mobile channel to reach urban consumers, for whom mobile devices play an especially prominent part in the online experience. A recent report by Horowitz Associates has found that African Americans outpace the rest of the market in usage of mobile video, while a July 2010 poll by the Pew Research Center found that 51 percent of Hispanics and 46 percent of African Americans use their phones to access the Internet, compared with 33 percent of whites.

Moguldom Mobile apps are now available, optimized for iPhone and Android, for Moguldom properties including Bossip.com, its flagship property; 24Wired.TV, providing unique licensed and original video content and web TV, The Atlanta Post, covering African-American business, media and politics; Hip-Hop Wired, a hip-hop news, culture and lifestyle destination; BossipTwitter, dedicated to aggregating celebrity tweets; and StyleBlazer, a site for fashion-forward African American women. Apps optimized for the iPad will follow in the third quarter.

To help advertisers achieve maximum impact, Moguldom Mobile will leverage extensive creative and technical capabilities to develop highly engaging creative units in-house for preferred clients, including full page mobile and mobile video interstitial units across IPhone, Android, and iPad devices. By opening its platform to other African American-focused premium publishers later this year, Moguldom Mobile will enable these companies to quickly and easily develop cross-platform apps to increase their own mobile revenue.

Alicia Walker, Managing Director of Moguldom Media, has worked with Moguldom for more than two years in areas including ad trafficking, social media, and traffic analytics and strategy. As Social Media and Analytics Manager, she managed a team of six and helped double Moguldom’s aggregate social reach on Twitter and Facebook over the last six months. She will now lead the company’s mobile strategy, develop its monetization and technology platform, and recruit new publishers to join Moguldom Mobile. Said Walker, “Until now, there has been no platform allowing advertisers to efficiently reach African Americans at scale on mobile platforms such as iPad, IPhone, and Android. Moguldom Mobile provides the answer to that problem, capitalizing on this clear and growing market opportunity.”

Said Marve Frazier, Chief Creative Officer of Moguldom Media Group, “We entered 2011 with a clear strategy we call Triple Threat plus Scale, a response to the demand in this dynamic marketplace for a cross-platform, high impact and efficient medium to reach African Americans at scale. Our focus on building out video, social, and mobile, while adding scale across every channel, has proven to be a hit with our visitors and advertisers alike. We look forward to helping our advertisers effectively reach African Americans on mobile and helping third party African American-focused publishers develop and execute a comprehensive mobile strategy.”

About Moguldom Media Group

Moguldom Media Group is the world’s largest network of owned and operated digital brands focusing on African Americans as measured by comScore online reach. Our premium online brands capture the pulse of diverse segments of African Americans and provide rich, compelling experiences across multiple media channels including online video, mobile, and social media platforms such as Facebook and Twitter. As owners and operators of our own digital properties and content, we are uniquely positioned to drive innovation and value for both our audiences and the advertisers seeking to reach them.

Date: February 17th, 2011
Category: Moguldom Mobile

Mobile Publishers May Want Faster Blackerry/RIMM Market Share Decline

Our mobile traffic data is showing that engagement on Blackberry’s is far inferior than Android and Iphone platforms. No surprise here but this highlights a possible critical vulnerability for RIMM. Big publishers may have a financial incentive for their visitors to dump Blackberry and the more aggressive mobile publishers may even get pro-active in accelerating visitor adoption to mobile platforms that produce more mobile engagement, more mobile pageviews, longer time on site, and more mobile advertising.

Our mobile data shows that android and iphones outperform Blackberry 2:1 in pages per visit and 75/1 in time spent on site. With approximately 40% of our mobile visitors on Blackberry, it would be great to get this share down to less than 10%, assuming Android and IPhone capture these “former” Blackberry owners.

Our intention is not to bash Blackberry but highlight an economic consideration for publishers that may accelerate their market share decline. What if publishers encouraged their visitors to dump Blackberry and migrate to faster and web-friendly phones? Obviously, RIMM can come out with a faster mobile OS and browser but this game seems to be already over. If RIMM was to cease to exist and Blackberry’s were no longer on the market, this would likely be net plus for digital media publishers.

Faster Phones+More Web Friendly Phones=More Mobile Engagement and More Mobile Advertising Revenue

Date: February 10th, 2011
Category: Moguldom Mobile, Uncategorized

Bossip Visitor Android Use Doubles Over Last 90 Days, Leaps IPhone

RIMM is still the leading smartphone platform for Bossip mobile visitors but Android is the fastest growing. Android passed Apple’s Iphone among Bossip mobile visitors over the last 90 days and we don’t see anything stopping it from becoming #1 this year. The data also highlights the obvious, Android and IPhone users are almost 3X as engaged as RIMM users, generating nearly 4 pages per visit to the Bossip mobile site. Publishers may have a logical basis for encouraging a faster migration of their users from RIMM to Android/IPhone (more engagement, more pageviews, more advertising revenue)

Source: AdMob analytics

Date: February 19th, 2010
Category: Bossip, HipHopWired, Moguldom Media Group, Moguldom Mobile, Online Advertising

MMG Supporting Haiti Relief Efforts

As a continuing effort to give back to those who need it the most, MMG went into action after realizing the severity of events that took place on January 12th, 2010, in Haiti. The earthquake that rocked Haiti on that day left thousands injured and without shelter, and MMG wanted to do something to help them in their time of need.

To support the Haiti Relief Program, Bossip Mobile and HipHopWired Mobile ran charity ads in place of normal paid advertisements in the months of January and February. While this is a small contribution to the relief efforts already taking place, we challenge everyone to do what they can to help the people of Haiti regain what was lost.

Date: October 7th, 2009
Category: Bossip, HipHopWired, Moguldom Media Group, Moguldom Mobile

MMG Evolution: Moguldom Streamlines Focus…

mmg evolve

R.I.P. LiveSteez, Lossip, and MingXingYao. Moguldom Media Group officially laid these sites to rest back in July of 2009 to switch gears and focus on the urban web and mobile audience. Currently, Bossip and HipHopWired are the remaining properties on our roster, but not for long. We are starting a new website targeting a more mature African-American audience and also working to build our mobile presence as well.  Stay tuned!!!

Date: June 15th, 2009
Category: Moguldom Mobile

Moguldom Mobile is Coming

We are going to handle our own mobile initiative and develop an independent direct mobile advertising sales force for the first time. The name of our mobile initiative is called Moguldom Moguldom and will be housed on the moguldommobile.com domain. We have always outsourced our direct advertising sales but the mobile environment will give us a chance to talk to advertisers directly about our website brands and also get a bigger share of advertising dollars versus the traditional split like we have with Gorilla Nation who has been a good partner. We will use mobile as a testing ground for a much broader long-term advertising strategy.

We are currently developing new mobile sites for Bossip.com, Livesteez.com.,and HipHopWired and will then bundle our AA portfolio up and offer value packages to advertisers who want to reach the African American community online, in a meaningful way on only the best and most premium branded African American websites.

Stay tuned for updates. It will take a few months for MoguldomMobile.com to be fully built out.

Date: October 15th, 2007
Category: Moguldom Media Group, Moguldom Mobile, Uncategorized

Moguldom Media Group Partners with Quattro Wireless to Mobilize Content

Quattro Wireless Will Create Mobile Optimized Websites and Sell Ads for Moguldom Media Group

New York (PRWEB) October 15, 2007 — Moguldom Media Group today announced a partnership with Quattro Wireless to produce mobile-specific versions of Moguldom’s celebrity gossip websites Bossip.com, Losssip.com, and Flisted.com. Quattro Wireless will also be the exclusive ad sales partner for these mobile properties.

As Web-enabled cell phones, pagers, and other devices become widespread, mobile content is growing rapidly in popularity, fueling an equally sharp rise in mobile advertising revenues. Marketers have embraced mobile devices as a uniquely effective vehicle to reach today’s on-the-go consumers, spending an estimated $33.2 million this year according to research firm The Kelsey Group. This figure is expected to increase at a compound annual growth rate of 112% through 2012, when it is projected to reach $1.4 billion. more))