Archive for category Video

Date: November 17th, 2011
Category: Moguldom Studios, Style Blazer, Video

“How I Made It” Original Video Series Spotlights Top Women in Beauty and Fashion on StyleBlazer.com

Latest Moguldom Media Group Web Series Brings Viewers Up-Close and Personal with Mikki Taylor of Essence and Other Industry Leaders

November 17, 2011 – New York, NY – Moguldom Media Group, the leading digital media company that develops premium online publishing brands serving African-American audiences, is extending its successful online video initiative into the world of fashion and beauty with “How I Made It,” an original web series that spotlights the industry’s most successful and influential women. Produced in conjunction with Moguldom Studios, the 4-episode series will air on StyleBlazer.com, a fast-growing Moguldom website which delivers unique and fashion-forward online content for the hip and trendy African- American woman. Today’s premiere episode features Mikki Taylor, the former Beauty & Cover Director and current Editor-at-Large at ESSENCE Magazine, author of Commander in Chic, and founder of Mikki Taylor Enterprises. Catch Taylor sharing her compelling story to becoming one of style and fashion’s leading on the series premiere: http://styleblazer.com/22614/himi-episode-1-mikki-taylor/.

Since its launch earlier this year, StyleBlazer has won a strong and growing audience with coverage of the best in women’s fashion, infused with Moguldom’s unique brand of humor and a sensibility that reflects the full diversity of African-American culture. Fresh and timely original video and written content brings chic, style-driven African-American women the latest fashion news and trends, celebrity style reports, street-level fashion shots, sassy beauty tips, intriguing designer profiles, and more. “How I Made It” brings new depth and insight to the StyleBlazer mix with candid conversations exploring the hard work, pain, and joy—as well as the day-to-day strategies—that go into building a successful career in beauty and fashion.

“Behind every fashion and beauty success story is a lot of hard work, determination, and inspiration,” said Geo Hagan, Managing Editor of StyleBlazer.com. “We’re excited to take viewers behind the scenes to see exactly what these pioneering women did to end up looking so good, while helping so many others look good at the same time. ‘How I Made It’ is a must-see for anyone who cares about fashion, beauty, and the strong, talented women who define today’s best looks.”

“How I Made It” continues a highly successful online video initiative which has already brought two popular original series to Moguldom’s MadameNoire.com site, “Mommy in Chief” and “She’s the Boss,” each produced in conjunction with Moduldom Studios. “We’re thrilled to be working with StyleBlazer to create ‘How I Made It,’” said Liz Burr, Managing Director, Moguldom Studios. “Fans of our last two series are already familiar with the high production value and high-quality entertainment Moguldom Studios is becoming known for. The unique visual appeal of the fashion and beauty industry, and the fascinating personalities, who make it all happen, will make for truly compelling and memorable viewing. I can’t wait for the episodes to air, and I know our viewers feel the same way.”

“As the top online publisher for today’s African-American women, Moguldom is committed to celebrating the full scope of our community’s culture, business, and lifestyles—with a fun, savvy voice that only we can provide,” said Judene Walden, Executive Vice President, Moguldom Women. “ ‘How I Made It’ celebrates the accomplishments of the designers and entrepreneurs who help us look our best every day of the week, and gives viewers an exciting taste of the glamorous, high-stakes world they’ve helped create.”

About Moguldom Media Group
Moguldom Media Group is the world’s largest network of owned and operated digital brands focusing on African Americans as measured by comScore online reach. Our premium online brands capture the pulse of diverse segments of African Americans and provide rich, compelling experiences across multiple media channels including online video, mobile, and social platforms such as Facebook and Twitter. As owners and operators of our own digital properties and content, we are uniquely positioned to drive innovation and value for both our audiences and the advertisers seeking to reach them.

CONTACT: Moguldom Studios – studios@moguldom.com

Date: August 19th, 2010
Category: HipHopWired, Traffic, Video

Hip-Hop Wired Hits New Traffic Milestone Garnering Over 200-Thousand Page Views In A Day

Hip-Hop Wired hit a traffic milestone on August 18 as we reached over 200-thousand page loads and over 65-thousand unique visitors.

This milestone was set up from a strategic effort to come with intriguing content that also included multiple page views.  The initiative kicked off last week with more))

Date: March 28th, 2009
Category: Facebook, Livesteez, Video

International Traffic: Not All Growth is Good

by J. Moguldom

Recently, BusinessWeek came out with a story about Facebook trying to broker a $100 million leasing deal to finance an expansion of their server infrastructure. This week, they are expected to reach a massive 200M users milestone with no sign of topping out anytime soon. I have been extremely bullish on Facebook as a scalable platform with a quality offering but I am becoming increasingly bearish on facebook the business. These are two different things and I believe the latter is far more important.

Over 70% of their 200M users are not based in the United States and most of these online advertising environments are in their infancy leading to weak CPM’s and ROI. For example, U.S. visitors may back out to an average of $2 CPM while international traffic yields only 20 cents. Facebook has chosen to build out and manage their own server architecture and the site reliably stays up with few glitches but it’s increasingly expensive to manage this stuff when you have a user base this massive. Let’s create a term called EPM for expenses per 1000 impressions vs the conventional CPM which covers how much a publisher or website gets paid per 1000 of advertising impressions. On international traffic, FB’s EPM is signifitantly higher than their CPM or there is a lot more money going out than coming in.

Facebook’s US traffic is where their bread is currently buttered and will likely top out this year just because everyone and their grandma is already on the thing. The most profitable part of your business has topped out while the least profitable parts of your business, international, is going gangbusters. If your EPM is high at around 1.20 while your CPM for the same traffic is at .20, you’re in some serious trouble. Especially, with the spread between the two widening out, driven by strong traffic growth. I expect the international share of FB’s total traffic to keep increasing and maybe reach 80-90% and this presents a material profitability problem for Zuckerberg and Co. Maybe they have something up their sleeve we don’t know about but if FB was a stock and broken up into 2 different segments, I would be short on the business and long on the product offering. If Facebook’s international business ever becomes profitable, I believe you are looking at a minimum $20 billion dollar business.

The ‘all growth is not good ‘theme is relevant to our Livesteez platform which carries video that is pretty expensive to stream to visitors. We could be in the same boat this year if video becomes our Facebook international traffic problem. We don’t want the video side of our business being 70%+ of total traffic on Livesteez unless we are already built to ensure that is breakeven- profitable video traffic. If video is at breakeven, that’s fine, we would let video blow up on the site as the new user upside will bleed over into more profitable areas of the site such as news content. The guy who comes to watch a funny video (breakeven traffic) clip stays and reads a news story (profitable traffic). Without the funny video, you may have not brought the guy into the new Livesteez.

All growth is not good.